Using this information and knowing we needed to educate and stand out, we determined it was best to do the opposite of everyone else. We chose a cooler color scheme with large blocks of solid color. We showed exactly what poffertjes would look like after using the mix to cook them. We chose a top view image of the products at life size scale. We also took the opportunity to be unique in how the products were displayed on the package considering their fun, whimsical nature.
Lastly, we continued the educative element by providing cooking instructions and imagery of the special pan you use to cook the product.