BLK & Bold isn't only a business name, it's a mantra. We are so proud to partner with this black-owned business with a big mission to impact their community by giving back 5% to at-risk youth. After only being in business for less than a year they reached out with a goal to build a brand that would compete on shelves with the big players in the market.
When your goal as a new brand is to go into major retail stores it's never easy. Our strategy on the creative side was to play up the 5% give back initiative and make BLK & Bold appear as though they were an established brand. We did this by keeping the brand simple and clean. This makes the brand approachable and not seem like it's shouting for attention in a crowded category.
Edits and revisions were returned in a timely fashion with above and beyond design thought to help further the conversation. I appreciate Avidity's diligence in ensuring all assets were to our liking and we definitely will return to them to partner on new projects for our brand.
Avidity is a great creative and thought partner. Top tier professionalism, quality, and efficiency. Be prepared to be wowed!
For a new brand aiming for big retail that means competing against name brand coffee which has known, loyal customers. The way to stand out was by making use of large color blocks. The minimal design of the logo and packaging appeals to a broad audience and has the look of an established brand. With BLK being in the brand name it only made sense that we try to own that color in the market. The gold accents add nice pops of color that draw in your attention.
BLK & Bold is making a real impact on the lives of many kids. Since working with us they've successfully entered national retailers like Target, Whole Foods, Amazon and Walgreens as well as many regional grocery stores like Hy-Vee, H-E-B and Albertsons. Their products are helping to provide a better future for the kids they're supporting through many great organizations.