Connecting bold brands with hungry customers.

We are a midwest-based agency that knows the sweet spot between bold ideas and market realities. We’re experts at building brands that stand out on shelves while connecting with the right audiences in meaningful ways. We start with understanding your competitive landscape and getting into the minds of your target customers—because great branding isn’t just creative; it’s strategic.

Pernell Cezar, BLK & Bold

“Avidity is a great creative and thought partner. Top tier professionalism, quality, and efficiency. Be prepared to be wowed!”

Focused and determined.

From crafting packaging that demands attention to designing strategies that turn heads and profits, we bring clarity and creativity to every step of the process.

30%

We’re proud to support diversity in the CPG space. 30% of our clients are minority-owned businesses, and 30% are female-owned businesses. Partnering with these trailblazing brands fuels our passion to create standout work that resonates with every audience.

The experts behind the secret sauce.

Behind every disruptive brand is a team of pros obsessed with food, beverage, and creative ideas. Meet the people who turn big ideas into shelf-ready success.