CPG branding and design that drives retail growth.

You’ve got traction. Now you need branding that’s built to scale.

We help growing CPG brands evolve their identity, packaging, and retail presence to stand out and sell faster.

Brand strategy, brand identity, packaging systems and design for ambitious CPG companies.

Whether you're entering new retailers, expanding your product line, or outgrowing your early-stage identity, we help you make the leap. We bring sharp strategy and standout design to brands ready to compete on crowded shelves. Our award-winning work goes beyond looking good, it works hard to capture attention, build loyalty, and unlock growth.

Since 2017 we’ve partnered with nearly 200 brands doing bold things in the food and beverage space. Proudly, over 40% are women- and minority-owned. And we’re just getting started.

Hank & Roy

Fanci Freez

BLK & Bold

See how we help brands evolve their packaging, find their edge, and move more product.

Bill Hawes, Fanci Freez

“We interviewed several firms and selected Avidity because they communicated very well that they understood our goals (including hitting our timeframe). They came up with a comprehensive plan and checked in with us to refine things along the way.”

Will design for food.

Will design for food.

Will design for food. Will design for food.