BLK & Bold

Brewing impact, one bag at a time

BLK & Bold isn’t just a name; it’s a mission. As a Black-owned business pledging 5% of profits to support youth in need, co-founders Pernell and Rod set out to create more than a coffee brand—they’re building a movement for good.

Breaking into a crowded retail market meant creating a clean, bold aesthetic that stands out. Anchored in their namesake color—black—paired with large color blocks and gold accents, the design exudes approachable sophistication. The result is a brand that feels as legitimate as its big-name competitors.

As BLK & Bold grew, so did their reach. We crafted packaging for collaborations with iconic brands like the NBA, Marvel, and Deion Sanders, blending their signature style with partner identities to create designs that spark conversations.

Now available in major retailers like Target, Whole Foods, and Walgreens, BLK & Bold proves a great cup of coffee can fuel more than your day—it can fuel a brighter future.

Logo System
Packaging Design
Point-of-Purchase
Amazon Support
Sales Collateral Design

Pernell Cezar, BLK & Bold

“Avidity is a great creative and thought partner. Top tier professionalism, quality, and efficiency. Be prepared to be wowed!”

Rod Johnson, BLK & Bold

“Revisions were returned in a timely fashion with above and beyond design thought to help further the conversation. I appreciate Avidity's diligence in ensuring all assets were to our liking and we definitely will return to them to partner on new projects.”