Hank & Roy

A Brand Built for Adventure

Hank & Roy set out to deliver premium, all-natural dog treats for medium to large breeds, catering to rugged, outdoorsy dog owners. They needed a brand identity that exuded strength, trustworthiness, and sophistication while resonating with their masculine, adventurous audience. Our task: craft a cohesive brand and packaging system that stood out in the competitive pet product market.

The brand’s identity centers around a shield-inspired logo that conveys strength and reliability, complemented by bold typography and earthy tones for a premium yet approachable feel. Secondary marks, including a campfire emblem, add versatility and a nod to the brand’s outdoor spirit.

Hank & Roy’s packaging is as bold as their treats. A natural tan base paired with woodcut outdoor illustrations creates a grounded, adventurous feel, while metallic accents and clean layouts elevate the design. Custom dog illustrations and witty taglines like "Bones. The Original Treat." add personality, making the packaging both charming and memorable.

With thoughtful design at every turn, Hank & Roy’s brand reflects their dedication to quality and craftsmanship, connecting with dog lovers who value adventure and their loyal companions.

Brand Strategy
Logo Design
Packaging Design
Illustration
Photography

Mica Vitug, Hank & Roy

“Adam, Kelsey, and the rest of the team are professional, easy to communicate with, and always eager to help us with any of the ideas we might have.”

Joe Mosley, Hank & Roy

“Working with Adam and the team has been a game changer for our business. For any level or type of business, I'd recommend and trust Avidity with the creative.”