Our new design of this handy little package focused primarily on fixing mistakes and sending the right message. We simplified and cleaned up the space so it's easier to digest quickly. We highlighted only the most important pieces of information. Most important, we gave the product name a bolder look so it was more of a focal point and easier to read from a distance.
Creatively, we made vast improvements in the appeal to the consumer. The mostly white look has a perception of higher quality than the all yellow cup had. We added some nice texture and a background illustration to give a comfortable, welcoming vibe.