Prairie Crest Capital

A brand that helps other brands

Prairie Crest Capital is a Midwest based venture capital firm focused on early stage investments in promising, transformational agriculture and technology innovation. As a new brand itself, Prairie Crest Capital needed an identity design that showed they mean business, literally.


The logo design we created shares elements of investment, money, agriculture, growth, and achievement. With roots in the midwest, these are all values that were important to the brand. We accompanied the logo with a new set of identity collateral conveying similar messages.

"We hired Avidity Creative to design our brand identity. We were very pleased with their ability to create something unique, engaging and that has meaning. Their attention to detail and strategy was some of the best we've worked with."