Extending this Nu brand
While the most important pieces to any CPG brand are the logo and packaging, we also built the brand strategy in a way that the look and message would be consistent across all brand touch points. Our creative team developed sales materials, marketing materials, and booth elements.
The best way for any new brand to generate sales and buzz is by being physically present and handing out samples at events your target customers attend. So along with this pop up tent we designed an entire DIY exhibition booth built around NUJO's needs of serving samples, showing shelf presence and general brand awareness.