MINT Luxury Piercing

A brand with piercing good looks

When the owner of a new piercing establishment in Ankeny, Iowa reached out to us we didn't hesitate to set up a meeting. MINT is a very unique piercing studio. Whereas most piercing studios partner with tattoo shops and therefore have a similar target audience, MINT is a stand alone studio and they cater to young women looking for a way to express their personality.

"I was turned on to Avidity Creative through a friend. I was originally drawn to the restraint and style of their website design and a lot of the branding work they had done for other local businesses."

With such a focused target audience, we made it our goal to develop a brand that is friendly, chic, modern and approachable. The logo we created is simple and sleek. It's accompanied by bold, but feminine colors and very artistic, beautiful photography.

We also collaborated with the owner to write a unique tagline. "Your body. Your beauty." refers to the physical self expression as well as the sense of confidence you get from things like piercings.


"Avidity was a great balance of creative input and flexibility when I wanted to make changes. I've honestly never worked with anyone who had better communication during the process ."