Pouches that can stand strong
Nutriom (A.K.A. OvaEasy) was looking to improve their Egg Crystals® Egg White Protein product packaging in an effort to increase revenue. In a crowded fitness supplement category they needed to stand out better on shelves.
The previous packaging for the Egg White Protein product had a very similar appearance as many of their competitors and had trouble differentiating. Although the products were very different, the packaging was too similar.
In an effort to stand out, we simplified the approach and highlighted exactly what the product looks like and what the benefits are. You'll notice the image of the spoonful of crystals, which is very different than the chalky powders of their competitors. The bolder, brighter colors make a bigger impact as customers walk the aisle.