Blog / November 3, 2015
It's no longer just “nice to have” a website. According to this article from Retailing Today, 81% of people go online to research a company or product before making a purchase. Even more, 60% of people will begin by using a search engine. Needless to say, your website plays an important role in the success in your business.
Your website is probably – or at least should be – the main step or end of your sales funnel. It's where your customers can purchase your product or where they can learn more information and make the decision to contact your sales team. With your site being so important you'll want to be sure that it's always performing as you expect and is keeping up with your competitors.
Trends in web design are always changing and sometimes it's hard to know if it's time for you to get a new site or if yours is on par. So we've compiled a short list that will help you decide if it's indeed time to rebuild your website.
Your website should not just be hanging out on the Internet and not paying the rent. It was built to help you make sales. If your site is not converting visitors into sales or at least quality leads, then it may be time to consider redesigning.
Most sites these days have the ability for the owner to update content on the site regularly. Assuming your business is growing and changing as most are, then you should be updating content on your site at least every six months. If your site does not have current information or it has incorrect information about your business, the it is time to rebuild your site.
As I mentioned earlier, web design trends are evolving. Even by the time your site is done being built it could be outdated. As a general rule of thumb we suggest updating your site every 5-7 years. In that time frame it's likely that the Internet, web browsers, and design trends have changed enough to make your site towards the bottom of the standard.
This one is an important one. By now you've probably heard the term “responsive design” a thousand times. In case you're not sure what it means, let us explain. A responsive design allows a site to be viewed easily across all computer screens, tablets, and mobile devices. How can you tell? You can check the responsiveness of your site by opening the site on your ,boiled device to see if the text is really tiny, or you can open the site on your computer and drag the width of your browser window to the smallest is can be. If the site does not adjust with the size of the browser window then it's not a responsive design. Why is being responsive an important element in a site? Two reasons. If your site is not responsive then it's likely difficult to use and could frustrate your visitors, causing them to leave. Secondly, now search engines like Google are docking websites for not being responsive. That means they will likely not show your site on the first page of results for keyword searches relating to your business.
Speaking of search engines, the level of optimization your site has for search engines may make or break the performance of your site. You can do a quick test of the SEO of your site by searching for keywords relating to your industry and see if your business shows up on the first page. If your site does not pass this checklist, then it's probably time to get a new website.
We probably sound like a broken record, but it's imperative that your entire brand appearance is consistent in all facets. So you just had your logo or branding materials redesigned. This is a perfect time to redesign your website to match the new look. And vice versa, if you have already redesigned your website or are considering doing so, then this is an ideal time to update your logo and corporate identity.
I hinted earlier about the usability of your site. Your website shouldn't be difficult to navigate. If a visitor is having trouble finding the information they seek they are likely to leave without making a purchase. Most good web designers know the tricks of the trade when designing a site. There's certain ways to handle links, navigation, and placement of images and objects to make a site easy to use.
Your website is your virtual storefront and often your first impression to potential customers. If your site performs well, has current content, and an updated design it could be the key to landing that big client. On the other hand, if it's outdated and behind the times it could be the factor in potential customers moving on to your competitors.
If you're at a point where you're ready to consider a new website, we’d love to chat and help you through the process. If you're unsure and would just like some advice, we are glad to help you with that as well. Just contact us here and we can set up a time. :)