The Doc-father of apps to give writers great feedback
We love working with new tech startups and this app is no exception. PenMob is a platform for writers and editors of all types to submit work for feedback from qualified peer reviewers. It's a way for writers to get inspired and improve their skills as well as a way for editors to make a few extra bucks.
While it took hundreds of sketches of concepts like it always does, the idea for this logo came in a pretty obvious way. The capital letter P combines with the icon for creating a "new document" in most word processors to create the icon you see. After creating the logo design we also worked on a color scheme for the app.
"Avidity was quick to respond and did great work that fit the budget and scope of my business. I'll be working with Avidity Creative again in the future."