PenMob

The Doc-father of apps to give writers great feedback

We love working with new tech startups and this app is no exception. PenMob is a platform for writers and editors of all types to submit work for feedback from qualified peer reviewers. It's a way for writers to get inspired and improve their skills as well as a way for editors to make a few extra bucks.

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While it took hundreds of sketches of concepts like it always does, the idea for this logo came in a pretty obvious way. The capital letter P combines with the icon for creating a "new document" in most word processors to create the icon you see. After creating the logo design we also worked on a color scheme for the app.

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"Avidity was quick to respond and did great work that fit the budget and scope of my business. I'll be working with Avidity Creative again in the future."

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