Bow Tie Ball

The third annual Bow Tie Ball is an event that benefits Variety, the children's charity. The who’s who of Des Moines attend the event dressed to the 9’s, clad with their favorite bow ties.

The concept

Our intention with the design of a new logo and branding materials was to bring some class and a modern feel to the event. Clean, straight lines making a shape of a bow tie make the event logo easily recognizable and reusable for following years.

"I've worked with Avidity on a number of projects ranging from content development, marketing, digital design, and even clothing design. No matter the project, they always deliver a quality product in a timely manner."

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